CANAL+OVERSEAS is the subsidiary of the CANAL+ group in charge of the international and French overseas territories.CANAL+OVERSEAS is the operator of CANAL+, CANALSAT and pay TV packages in the international and French Overseas: in more than 40 countries in sub-Saharan Africa, in theIndian Ocean, in the Caribbean and in the South Pacific.Within the framework of its activities of support to the subscribers, the Marketing Products and Service develops tools of type "Self Care". These tools allow subscribers to find information and solutions to technical problems on their own. These tools can be user manuals to download, videos...The Marketing Products and Services wished to develop multimedia solutions that emphasize interactivity with the user.Having learned about iDeMa 's achievements for CANAL+Africa, Virginie LE THANH, Product Marketing Manager, asked iDeMa :
- the conversion of 2 Flash animations, already made by iDeMa, into HTML 5,
- the creation of 2 new animations in Flash and HTML 5.
Virginie is now assessing the results of this collaboration with iDeMa:"In a context where 70% of our customers are now connected, the Internet is becoming a relational channel in its own right, constituting a real lever for the development of customer relations.With the desire to respond as quickly as possible to the needs of our subscribers, but also to reduce the flow and costs associated with the management of subscriptions (in stores and by telephone), Self Care is a strategic axis, at the crossroads between Customer Relations and Product Marketing for CANAL+.Noting that the classic user manuals are consulted only one time out of three, we wanted to modernize the media to make them more interactive. This way, the subscriber is no longer in a passive position reading a video or a booklet, but must interact with the tutorial to discover how the product/service works.Tomorrow, we will develop other tools to expand the Self Care offer, with a view to always wanting to better serve our subscribers."
